Depending on what occasion it my be, we sometimes run limited items that will only be available for a selected amount of time. It would be representing a holiday like Veteran's Day, a small local business that we are working closely with, a community that touched us, etc.
Why would it be limited? We want all of you to take ownership when it comes to something that touches your life. We want to be able to create a positive memory in your life as it is in ours.